Marilyn Cairo, managing partner for AskMeWeddings, a hospitality sales and marketing solutions leader specializing in Destination Weddings and Honeymoons, shares best practices for securing more destination weddings in 2016. The most important thing is to ensure that the elements in your wedding packages are high-quality, desirable, and available. “This is a couple’s most important day,” says Cairo, who has helped coordinate hundreds of Caribbean destination weddings, “you need to deliver what you promise and exceed their expectations.”
Next – make sure you understand your competition – both locally and internationally. “You are competing with home-town weddings, other destinations, and of course with hotels in your area,” stated Cairo, “Focus on what makes you different and better.”
Once you have your packages refined and priced appropriately, make sure they are available on your website, on social media, and in your company literature. “A potential guest, whether a bride-to-be or a seasoned traveler, will lose patience quickly if they can’t find the information they need,” said Cairo, “Make it effortless for them.”
All aspects of the process should be easy for the potential guest. That means clear communication and prompt responses. “Many hotels have to focus on the wedding of the day and any incoming emails or calls get ignored until the following day or week,” said Cairo, “Usually by that time, the couple has obtained the information they need from another hotel and your opportunity is lost.”
And finally, share stories and photos of real weddings at your resort on your website’s blog and social media. Ask your guests to review your hotel on TripAdvisor, on Facebook, and be sure to invite them back by offering a special rate for their first anniversary.
These are just a few suggestions Marilyn Cairo at AskMeWeddings offers to increase both revenues and bookings of destination weddings. For more information, like them on Facebook, call 305-665-9460 or email email@example.com.